A selection of definitions: “Unlocking a person’s potential to maximize their own performance. It is helping them to learn rather than teaching them” (Whitmore 2003) ‘In general, coaching is the process of helping people and teams to perform at the peak of their abilities. It involves drawing out people’s strengths, helping them to bypass personal barriers and limits in order to achieve their personal best, and facilitating them to function more effectively as members of a t